Comprehensive PPC Audit
Running paid ads without regular check-ups is like driving a car without a dashboard—you don’t know what’s working until something breaks. A Comprehensive PPC Audit from Krafted Pixel gives you clarity on where your advertising money is going, and how to make every click count.
This is a paid service with a complete review of your Google Ads and Meta Ads accounts. In just 3–4 business days, you’ll receive a step-by-step breakdown of strengths, gaps, and clear action points to improve results.
What is a PPC Audit?
A PPC audit is a detailed health report of your ad accounts. It digs into campaign setup, targeting, tracking, and results. Instead of vague reports, you get an easy-to-understand document with:
What’s working well
Where money is being wasted
Specific changes that can improve performance
Opportunities to grow without overspending
What’s Included in a PPC Audit?
We divide the audit into Google Ads and Meta Ads, since each platform has its own way of working.
🔹 Google Ads Audit
Account & Campaign Layout
How your campaigns are structured (Search, Display, Shopping, YouTube) and if they match your business goals.
Keyword Analysis
Which keywords are driving results, which are wasting spend, and whether match types are being used correctly.
Search Term Review
Are you paying for irrelevant clicks? We highlight areas where negative keywords can save budget.
Ad Copy & Extensions
How well your ads match user intent and whether extensions (callouts, sitelinks, price) are being used effectively.
Bidding & Budget Split
Whether your campaigns are overpaying for clicks or missing out on cheaper, high-converting opportunities.
Conversion Tracking Setup
Are purchases, form fills, or calls tracked properly? Many accounts leak data here.
Quality Score Factors
Ad relevance, landing page experience, and click-through rates.
Meta Ads Audit (Facebook & Instagram)
Meta Ads work differently—they rely on audience behavior, interests, and creative impact. Our audit reviews the following:
Campaign & Ad Set Organization
Whether campaigns are structured for testing, scaling, and retargeting.
Audience Targeting
Which keywords are driving results, which are wasting spend, and whether match types are being used correctly.
Ad Creatives & Messaging
How images, videos, and copy are performing, and whether they’re aligned with your audience.
Budget Allocation & Pacing
Are budgets spread correctly between testing and proven campaigns?
Pixel & Event Tracking
Whether the Facebook Pixel is installed correctly, firing events properly, and connected to the right conversion goals.
Funnel Coverage
Are you reaching cold, warm, and hot audiences? Or only targeting one segment?
Result Measurement
Looking at ROAS, cost per lead/sale, and how Meta’s reporting matches your actual business outcomes.
How Businesses Use a PPC Audit
Our clients use PPC audits in three main ways:
Identify Wasted Spend
Find out where money is leaking and fix it before it scales.
Set Growth Plans
See which campaigns can be doubled down on to increase revenue.
Independent Review
Many businesses simply want a fresh set of expert eyes to confirm whether their agency or internal team is doing the right work.
Turnaround Time
We deliver a complete PPC audit in just 3–4 business days. The document is detailed, action-oriented, and easy to understand—no complicated language.
Ready to Transform Your PPC Performance?
Stop guessing where your money is going. Get a Comprehensive PPC Audit by Krafted Pixel and take back control of your ad spend.
FAQs (Meta Ads Management)
Free audits usually pull surface-level data. Our audit is manual, platform-specific, and gives real solutions.
Yes. The audit reviews both platforms separately, with tailored insights.
That’s fine. Many clients use our audit as an independent check to validate agency performance.
If costs are rising, results are flat, or you’re unsure how your agency is managing spend, it’s the right time for an audit.
No. You can apply the recommendations yourself or choose to work with us further.