Grow Your Service Business with Targeted Online Marketing
The service industry is expanding globally, from local trades to professional services. Businesses are realizing that online visibility is key to attracting clients and growing revenue. Digital marketing helps service businesses reach their ideal customers efficiently, saving time and increasing leads.
Krafted Pixel specializes in helping service businesses amplify their online presence, connect with clients, and scale internationally.
Service Industry & Marketing Opportunities
Service-based businesses face unique challenges: competition is rising, customers search online first, and leads are time-sensitive. Marketing strategies tailored for service industries ensure businesses are found when clients need them the most.
Local searches like “emergency plumber near me” or “dentist open today” dominate client behavior.
Digital campaigns allow small businesses to compete with larger competitors.
Marketing generates measurable leads, so every dollar spent contributes to business growth.
Krafted Pixel helps service businesses leverage these opportunities with strategies designed for results.
Industries We Serve
We provide digital marketing solutions for a wide range of contractor and service industries:
Home Services
Electricians, plumbers, HVAC technicians, cleaners, handymen.
Construction & Renovation
Bathroom and kitchen remodelers, builders, interior designers.
Health & Wellness
Dentists, doctors, small clinics.
Education & Local Services
Unlike traditional ads, Meta ads give you real-time insights into what's work Schools, tutoring centers, workshops.ing.
Each industry benefits from a tailored marketing approach, whether it’s generating local leads, increasing bookings, or improving online visibility.
Our Contractor Marketing Strategy
Every contractor business is unique, and our approach is built to reflect your services, goals, and target audience. We create a plan that ensures your marketing reaches the right clients efficiently.
Understanding Your Business
We begin by learning about your services, client base, and business objectives. This helps us identify the most effective ways to reach potential clients.
Tailored Marketing Plan
Based on our analysis, we design a plan combining local SEO, PPC, and social campaigns. Each plan is customized for your business type and location.
Channel Selection
We choose the marketing channels that will deliver the best results—whether it’s Google search, social media, or display networks.
Competitor Analysis
Studying local competitors helps us position your business effectively and identify opportunities for growth.
Continuous Optimization
Campaigns are structured for ongoing improvements, ensuring your marketing evolves with your business and consistently delivers results.
Practical Execution
We set up campaigns with the right ad types (search, call, lead form, display, social) to capture attention and convert potential clients.
KPIs We Track
To measure success and optimize campaigns, we track key performance indicators that matter most to contractors:
Calls Received: Track the number of calls generated from campaigns.
Form Submissions / Quote Requests: Measure leads coming through online forms or landing pages.
Website Visits & Engagement: Monitor traffic and how users interact with your site
Conversion Rate: Percentage of visitors taking desired actions, like calling or submitting a form.
Cost Per Lead (CPL): Shows how much each lead costs and helps optimize budget allocation.
Return on Investment (ROI): Calculate how campaigns translate into revenue for your business.
Campaign Performance Trends: We analyze performance over time to continuously improve results.
Onboarding & Reporting
Our onboarding and reporting process ensures transparency and clarity:
Discovery Call
Understand your business, services, target audience, and goals.
Strategy Development
Build a plan combining SEO, PPC, and lead generation strategies tailored to your industry.
Campaign Setup
Optimize your landing pages, Google Business profile, and set up campaigns.
Launch & Monitoring
Campaigns go live, and we continuously monitor performance.
Reporting
Monthly reports provide clear insights into calls, form submissions, website visits, conversion rates, and ROI, so you know exactly how your marketing performs.
Audit & Optimization for Existing Campaigns
If you are already running online ads, Krafted Pixel can help you get more from your current campaigns. Through a detailed audit, we identify gaps, missed opportunities, and areas to optimize. Our team can:
Reduce your cost per lead while maintaining or improving lead quality
Improve targeting to reach the right audience at the right time
Refine ad copy, keywords, and bidding strategies for better ROI
Suggest improvements to landing pages and lead capture forms
With this approach, even ongoing campaigns can deliver better results and higher returns without increasing your budget.
FAQs
No, a complete website is not required. A professional landing page works well to capture leads and showcase services.
You can start seeing measurable results in 3–4 weeks after campaigns are launched.
Yes, we create strategies for each location to ensure your business ranks and attracts local leads effectively.
Yes, we work with contractors of all sizes, from solo professionals to growing businesses.
Budgets vary depending on your goals, location, and competition. We guide you on cost-effective allocations to maximize leads while controlling costs.
We provide clear monthly reports showing calls, form submissions, website visits, conversion rates, and ROI to help you measure the effectiveness of every campaign.